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Industry Spotlight
Fashion ecommerce that moves as fast as the trends it sells.
Fashion ecommerce is one of the fastest growing segments in online retail, driven by social media, influencer culture and the convenience of shopping from anywhere at any time. Whether you sell streetwear, luxury labels or everyday essentials, your online store needs to deliver the same visual impact and excitement that customers expect from a physical boutique.
Building a successful fashion ecommerce store requires more than great photography. Your platform needs to handle seasonal collections, rapid product turnover and thousands of SKUs across multiple sizes, colours and styles. Intuitive filtering, fast search and a mobile-first experience are essential when your customers are browsing on their phones between Instagram sessions.
Fashion shoppers are some of the most brand-loyal customers online, but they also have the highest expectations. Personalised recommendations, curated edits and shoppable lookbooks keep them engaged and coming back. Meanwhile, smart size guides and structured reviews reduce returns, which remain one of the biggest cost centres in fashion retail.
Whether you are launching a direct-to-consumer label or scaling a multi-brand fashion marketplace, we build on Adobe Commerce, Magento and Shopify Plus to create stores that convert as well as they look.
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Built for how fashion actually sells online
Fashion ecommerce lives and dies on speed, visual impact and reducing returns. Every feature we build targets one of those three.
- 01Style Quiz & PersonalisationA short quiz captures style preferences, size and budget range, then tailors the homepage, email recommendations and new-arrival feeds to each shopper. Personalised experiences convert 3-5x higher than generic browsing.
- 02Complete-the-Look EngineA customer adds a blazer to cart and we surface the matching trousers, shirt and shoes styled together. Outfit-based recommendations lift average order value by 20-35% and give shoppers the confidence to buy the full look.
- 03Trend-Driven MerchandisingFashion trends change weekly. We build flexible merchandising tools that let your team launch curated edits, trend collections and seasonal landing pages in minutes without waiting on a developer for every campaign.
- 04Size & Fit IntelligenceSizing inconsistency across brands drives 30-40% of fashion returns. Smart size recommendations based on purchase history, brand-specific fit data and structured customer reviews help shoppers pick the right size the first time.
- 05Drop & Launch CampaignsLimited drops create urgency. We build countdown timers, early-access for VIP customers, waitlist capture and automated launch-day email sequences that turn a product release into an event, selling out collections in hours instead of weeks.
- 06Shoppable Social & UGCYour customers are your best models. We integrate Instagram feeds, influencer content and user-generated photos directly into product pages and galleries, turning social proof into a conversion tool that builds trust and drives sales.
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★★★★★
“Rival has achieved for us what other developers said was either too costly or simply not possible. All projects have been delivered on time and to budget.”
13 years in eCommerceCase Study
Style State Fashion
Increased
Conversions
Maximised
Speed
Magento
Ecommerce
Data
Migration
Mobile
First Design