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Industry Spotlight
From garage to checkout — ecommerce engineered for the automotive aftermarket.
Automotive parts and accessories is one of the fastest growing ecommerce verticals in Australia, driven by DIY enthusiasts, trade buyers and the sheer complexity of vehicle fitment data. Whether you sell performance parts, OEM replacements or workshop consumables, your online store needs to make finding the right part for the right vehicle effortless.
Selling automotive online comes with challenges most ecommerce categories never face. Thousands of SKUs mapped against year, make and model fitment data, complex shipping for oversized or hazardous goods, and trade pricing tiers all need to be built into your platform from day one — not patched in later.
Automotive buyers research heavily before purchasing, but once they find a trusted source they return again and again. Smart vehicle garage features, saved fitment profiles and reorder shortcuts turn one-time buyers into repeat customers who treat your store as their go-to parts catalogue.
Whether you are launching a direct-to-consumer parts brand or scaling an established automotive distributor online, we build on Adobe Commerce, Magento and Shopify Plus to create stores that convert browsers into buyers and buyers into loyal accounts.
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Built for how automotive actually sells online
Automotive ecommerce demands precise fitment data, complex catalogues and trade-ready pricing. Every feature we build targets one of those three.
- 01Year, Make & Model FitmentCustomers select their vehicle and see only compatible parts. A structured fitment database eliminates guesswork, reduces returns and builds confidence that every product listed will fit their car, truck or motorcycle.
- 02My Garage & Vehicle ProfilesReturning customers save their vehicles to a personal garage and browse a pre-filtered catalogue on every visit. Saved profiles speed up repeat purchases and drive loyalty by making your store feel personalised.
- 03Trade & Tiered PricingWorkshops, mechanics and fleet managers expect wholesale pricing. We build customer-group pricing tiers, trade account applications and volume discounts that serve both retail and B2B buyers from a single storefront.
- 04Complex Catalogue ManagementAutomotive catalogues routinely carry tens of thousands of SKUs with cross-references, supersessions and kit bundles. We build structured data imports, bulk management tools and smart search so customers find the right part fast.
- 05Oversized & Freight ShippingBumpers, exhausts and engines do not ship like shoes. We integrate carrier APIs with dimensional weight rules, freight quoting and dangerous-goods compliance so shipping costs are accurate and margins are protected.
- 06Parts Diagrams & Visual SearchInteractive exploded diagrams let customers click on the exact component they need and add it to cart. Visual parts lookup reduces support tickets, speeds up ordering and sets your store apart from competitors.
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★★★★★
“Rival has achieved for us what other developers said was either too costly or simply not possible. All projects have been delivered on time and to budget.”
13 years in eCommerce