HeadlessNext.jsShopify PlusGraphQLVercelAPI-FirstComposableReactHeadlessNext.jsShopify PlusGraphQLVercelAPI-FirstComposableReact
- Headless Commerce
- Contact
Headless Commerce
Headless commerce is here — and it is FAST. We build blazing-fast headless storefronts on Shopify Plus using Next.js, GraphQL, and modern composable architecture.
Traditional ecommerce themes have limits — on speed, on design freedom, on what you can integrate. Headless commerce removes those limits entirely. By decoupling your storefront from your commerce platform, we build custom React applications that deliver sub-second page loads, 90+ PageSpeed scores and conversion rates your competitors will envy.
Our headless builds use Next.js for server-side rendering and static generation, GraphQL for efficient data fetching from Shopify Plus, and Vercel for CDN-edge deployment that serves your store from the closest server to every customer. The result is an ecommerce experience that feels instant.
We connect your headless storefront to CMS platforms like Prismic for flexible content management, integrate with ERP and 3PL systems via API, and build custom checkout experiences that convert. All while keeping Shopify Plus as your reliable commerce engine for products, orders and payments.
Speak to an expert
0+
Years0+
Projects0+
ClientsHeadless Architecture
Decoupled frontend and backend giving you complete freedom over your storefront while keeping Shopify Plus as your commerce engine. Your storefront becomes a custom application with no platform constraints on design, performance or functionality.
This separation means your frontend team can iterate and deploy independently, without touching your commerce backend or risking downtime.
Next.js & React
Server-rendered React storefronts built on Next.js for exceptional performance, SEO, and developer experience. Pages are pre-rendered at build time and served from the edge, delivering instant page loads.
Next.js gives us automatic code splitting, image optimisation, incremental static regeneration and API routes — everything needed to build a production-grade ecommerce frontend.
API & Integrations
GraphQL APIs connecting Shopify with CMS platforms like Prismic, payment gateways, ERP systems, and third-party services. Every data connection is optimised for speed and reliability.
Headless architecture opens up integration possibilities that are impossible with traditional themes — real-time inventory, personalised content, multi-source product data and more.
Performance & Scalability
Sub-second page loads, 90+ PageSpeed scores, CDN-edge deployment on Vercel, and traffic-spike resilience. Your store scales effortlessly to handle flash sales, viral moments and seasonal peaks.
Static pages served from global edge nodes mean your store is fast for customers anywhere in the world, without expensive server infrastructure.
Traditional storefronts have limits. Headless commerce removes them entirely.
How We Work
From architecture planning to deployment, every headless build follows a structured process designed for speed, quality and long-term maintainability.
01
Architecture Planning
We define the technical architecture, data flow, integration points and deployment strategy. Every decision is documented so you understand exactly how your headless store will be built.
02
API & Data Design
We design the GraphQL queries, data models and API connections that power your storefront. Efficient data fetching is critical for headless performance — we optimise every query.
03
Frontend Development
Custom React components, page templates and interactive features are built in Next.js. Every component is optimised for performance, accessibility and mobile-first responsiveness.
04
Integration & Testing
End-to-end testing of all integrations, checkout flows, payment processing and edge cases. We test across devices, browsers and network conditions to ensure a flawless experience.
05
Deployment & Optimisation
We deploy to Vercel's edge network, configure CDN caching, set up monitoring and run post-launch performance audits. From here, we iterate and optimise based on real traffic data.
Frequently Asked Questions
Common questions about headless ecommerce, technology choices and what to expect.
Headless ecommerce decouples the frontend (what customers see) from the backend (where products, orders and data are managed). This means your storefront is built as a custom application using modern frameworks like Next.js, while Shopify Plus handles commerce operations behind the scenes. The result is complete design freedom and dramatically faster page loads.
Headless is ideal for brands that need maximum performance, unique customer experiences, or complex integrations that traditional themes cannot deliver. If your store has high traffic, needs sub-second page loads, or requires deep CMS integration, headless is likely the right choice. We can assess your requirements and advise whether headless is the best fit.
Our headless Shopify builds consistently achieve 90+ Google PageSpeed scores and sub-second page loads. Pages are pre-rendered and served from CDN edge locations worldwide, meaning your store loads almost instantly regardless of where your customers are located.
We build headless storefronts using Next.js (React), GraphQL for data fetching, Vercel for deployment and edge hosting, and Prismic or similar headless CMS platforms for content management. Shopify Plus serves as the commerce engine handling products, checkout, orders and payments.
Absolutely. With a headless setup, you continue using the Shopify admin for all commerce operations — managing products, processing orders, handling inventory and running promotions. The only difference is that the customer-facing storefront is a custom-built application instead of a Shopify Liquid theme.
Headless storefronts built with Next.js actually improve SEO compared to traditional themes. Server-side rendering ensures search engines can crawl and index all content. Faster page loads improve Core Web Vitals scores, which are a direct Google ranking factor. We also implement structured data, dynamic sitemaps and all technical SEO best practices.
What we build
From custom storefronts to composable architectures, every headless project is engineered for maximum performance and complete design freedom.
- 01Headless StorefrontsCustom-built React storefronts that deliver sub-second page loads, complete design freedom and seamless shopping experiences. No platform constraints, no theme limitations — just fast, beautiful ecommerce.
- 02Next.js DevelopmentServer-side rendered applications built on Next.js with automatic code splitting, image optimisation and incremental static regeneration. The framework of choice for high-performance ecommerce.
- 03GraphQL IntegrationOptimised GraphQL queries connecting your storefront to Shopify Plus, fetching exactly the data needed for each page. Efficient data fetching means faster pages and lower server costs.
- 04CMS IntegrationHeadless CMS integration with Prismic, Contentful or Sanity for flexible content management. Your marketing team can update content, landing pages and promotions without developer involvement.
- 05Performance OptimisationCDN-edge deployment on Vercel, aggressive caching strategies, lazy loading and critical CSS extraction. We engineer every headless build for 90+ PageSpeed scores out of the box.
- 06Composable CommerceModular, API-first architectures that let you swap out individual services — CMS, search, payments, personalisation — without rebuilding your entire store. Future-proof by design.
“
★★★★★
“Rival has achieved for us what other developers said was either too costly or simply not possible. All projects have been delivered on time and to budget.”
13 years in eCommerce