Page SpeedCore Web VitalsConversionPerformanceCachingSEOMobileAnalyticsPage SpeedCore Web VitalsConversionPerformanceCachingSEOMobileAnalytics
- Ecommerce Optimisation
- Contact
Ecommerce Optimisation
Speed kills — slow speed kills conversions. We optimise Magento and Shopify stores for peak performance, faster load times, and higher conversion rates.
Every second your store takes to load costs you customers and revenue. Studies show that a one-second delay in page load time can reduce conversions by up to 7%. As specialist ecommerce performance consultants, we use data-driven optimisation backed by 17+ years of ecommerce expertise to make your store measurably faster.
We go beyond surface-level fixes. Our optimisation process includes deep code profiling, server configuration tuning, caching strategy implementation, image compression, JavaScript reduction and Core Web Vitals improvements. Every change is measured and validated against performance baselines.
Whether your Magento store is struggling under traffic or your Shopify theme is bloated with unused apps, we diagnose the root cause and deliver targeted optimisations that produce real, measurable speed improvements.
Speak to an expert
0+
Years0+
Projects0+
ClientsSpeed & Performance
Server optimisation, caching strategies, image compression, and code profiling to dramatically reduce load times. We analyse every layer of your stack to find and eliminate bottlenecks that slow your store down.
Faster stores rank higher in search results, convert better and keep customers coming back. Speed is not a nice-to-have — it is a revenue driver.
Conversion Rate Optimisation
A/B testing, checkout flow analysis, and UX improvements that turn more visitors into customers. We identify the friction points in your buying journey and systematically eliminate them.
Every recommendation is backed by data. We measure results rigorously so you know exactly what is working and what the impact is on your bottom line.
SEO & Core Web Vitals
Technical SEO audits, schema markup, Core Web Vitals improvements, and search performance monitoring. We ensure your store meets Google's performance standards and ranks for the terms that matter.
Core Web Vitals are now a direct ranking factor. We optimise LCP, INP and CLS to ensure your store passes Google's thresholds and outperforms competitors in search.
Mobile Optimisation
Mobile-first performance tuning, responsive design audits, and touch-optimised checkout flows. With the majority of ecommerce traffic coming from mobile devices, mobile performance is critical.
We optimise for real-world mobile conditions — slower networks, less powerful devices and thumb-friendly interactions that convert on every screen size.
Every millisecond matters. We obsess over performance so your customers never have to wait.
How We Work
From initial audit to ongoing monitoring, our optimisation process is built on measurement, precision and proven results.
01
Performance Audit
We run comprehensive performance tests using Lighthouse, WebPageTest and platform profiling tools to establish baselines and identify every bottleneck affecting your store's speed.
02
Bottleneck Analysis
We deep-dive into server configuration, database queries, third-party scripts, theme code and asset delivery to pinpoint exactly what is slowing your store down.
03
Optimisation Sprint
We implement targeted optimisations in priority order, tackling the highest-impact improvements first. Every change is tested and validated against our baseline measurements.
04
Testing & Measurement
Post-optimisation testing confirms the improvements. We compare before and after metrics, document every change and quantify the impact on page speed, Core Web Vitals and user experience.
05
Ongoing Monitoring
Performance is not a one-time fix. We set up ongoing monitoring to track speed over time and catch regressions early. As your store grows, we keep it fast.
Frequently Asked Questions
Common questions about ecommerce performance optimisation, page speed and conversion improvements.
Studies consistently show that every 100ms improvement in page load time can increase conversion rates by up to 1%. For a store doing $1M in annual revenue, even modest speed improvements can translate to tens of thousands of dollars in additional sales. We measure and report on the revenue impact of every optimisation we deliver.
We use a combination of Google PageSpeed Insights, Lighthouse, WebPageTest, Chrome DevTools, New Relic and platform-specific profiling tools. We establish performance baselines before starting work and measure improvements against those baselines throughout the engagement.
A focused optimisation sprint typically takes 2 to 4 weeks. More comprehensive projects involving server infrastructure changes, codebase refactoring or full Core Web Vitals overhauls may take 4 to 8 weeks. We prioritise the highest-impact improvements first so you see results early.
Absolutely. Most of our optimisation projects work within your existing design. We focus on technical performance improvements like server configuration, caching, code profiling, image optimisation and JavaScript reduction that dramatically improve speed without changing how your store looks.
Core Web Vitals are Google's metrics for measuring real-world user experience: Largest Contentful Paint (loading speed), Interaction to Next Paint (interactivity) and Cumulative Layout Shift (visual stability). They directly affect your Google search rankings and are a key indicator of how users experience your store.
Yes. We offer ongoing performance monitoring and optimisation retainers that track your store's speed, Core Web Vitals and server performance over time. This ensures your store stays fast as you add products, install extensions and receive more traffic.
What we optimise
From page speed to conversion rates, every optimisation project is targeted at the improvements that deliver the biggest impact on your revenue.
- 01Page Speed OptimisationServer tuning, caching implementation, asset compression and code optimisation to dramatically reduce page load times. We target sub-second loads that keep customers engaged and converting.
- 02Conversion Rate OptimisationData-driven checkout flow improvements, A/B testing and UX enhancements that increase the percentage of visitors who complete a purchase. Small changes, measured rigorously, compounding into significant revenue gains.
- 03Core Web VitalsLCP, INP and CLS optimisation to meet Google's performance thresholds. Passing Core Web Vitals improves your search rankings and ensures your store delivers a smooth user experience.
- 04Code ProfilingDeep analysis of server-side and client-side code to identify slow queries, inefficient functions and render-blocking resources. We fix performance issues at the source, not with band-aid solutions.
- 05Caching StrategyFull-page caching, browser caching, CDN configuration and application-level cache optimisation. The right caching strategy can reduce server load by over 90% and dramatically improve response times.
- 06Mobile PerformanceMobile-specific performance tuning for slower networks and less powerful devices. We optimise critical rendering paths, reduce JavaScript payloads and ensure your store is fast on every device.
“
★★★★★
“Rival has achieved for us what other developers said was either too costly or simply not possible. All projects have been delivered on time and to budget.”
13 years in eCommerce