Thinking|Think Rival

Magento 2

  • Client:Stylestate
  • Website:
  • Platform:Magento 2
Emerging from humble beginnings of a family run market stall in 1989, Amber Glow is now one of Australia’s most trusted women’s fashion wholesale labels based in Sydney and Melbourne, trading as three main labels, Style State, Winnie & Co and Ajoy.
Designed in Australia, Style States mission is to bring trending styles to the fast fashion industry, uncompromising in fit and quality by consistently driving innovation and striving to give their customers the best shopping experience through our showrooms and online platform.

The Challenge

Migrating Style State to Magento Commerce 2.0

Having utilized Magento 1 for many years, it came time to migrate the rapidly growing online store to a newer modern tech stack. Magento 2.0 was chosen as a clean pathway that incorporated many of the existing and new features Style State required.

Utilizing custom migration scripts and performance optimisations - our team was able to seamlessly migrate all products, customers, orders and shipments to the new website without losing any important data.

The new Magento 2 backend builds on top of the already powerful Magento 1 platform and gives the team at Style State a platform for growth leading into the future.

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The Result

Custom built, clean and elegant site built for performance

The Style State project was a fun project to tackle by our team. Not only were we responsible for migrating thousands of products and pricing teirs - but also implementing new features such as Watch & Shop and Dynamic Look Books.

Working closely with the designers at Style State we were able to create a beautiful website that really shows off the large range of products Style State provide to their wholesale customers - drastically improving both their desktop and mobile offerings.


Bringing it all together

Services and skills used to complete this project 2
Magento 2 Development
Using the powerful Magento platform as a base, we create custom designed frontend themes and integrate required extensions and integrations using best coding practice and methodologies
Mobile Optimised
A mobile optimised site takes into account the smaller viewport customers use when on mobile devices. Customising individual widgets and elements to create the best possible mobile experience whilst maintaining speed and performance.
Responsive Design
A responsive design, meaning the site is mobile friendly and "responds" to each device it appears on. This means the same site is shown for mobile, tablet and desktop devices without seperate mobile interfaces.
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Optimised Checkout
We make sure the shopping experience is as quick and seamless as possible. With optimised checkout flow, customers only need enter minimal information to complete their purchase.
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Analytics & Metrics
Keeping an eye on the key metrics that matter most for online stores, we integrate powerful analytical tools into our developments so our clients can track performance across mediums.
Stylestate Magento Ecommerce
Stylestate Magento Ecommerce
Stylestate Magento Ecommerce
Stylestate Magento Ecommerce
Stylestate Magento Ecommerce
Stylestate Magento Ecommerce
Stylestate Magento Ecommerce
Stylestate Magento Ecommerce
Stylestate Magento Ecommerce


Platforms, partners and technologies in this project

Afterpay is a service that allows you to shop now and pay later. With Afterpay, you can shop online at participating retailers and pay for your purchase over four equal installments, interest-free!
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Adobe Commerce Magento 2
Adobe Magento 2
Adobe Commerce (Magento) is a very powerful Ecommerce platform that has been designed for flexibility and scale. Adobe Commerce features a range of great features for businesses of all sizes.
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