User ExperienceUI DesignWireframesPrototypingBrandingMobile FirstAccessibilityEcommerceUser ExperienceUI DesignWireframesPrototypingBrandingMobile FirstAccessibilityEcommerce
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UX & Creative Design
Beautiful design that converts. We create user experiences for ecommerce brands that look exceptional and drive measurable results.
In ecommerce, design is not just about aesthetics — it is your most powerful conversion tool. Every layout decision, every interaction pattern, every visual cue either moves a customer closer to purchase or pushes them away. As specialist ecommerce designers, we create research-led user experiences for Magento and Shopify stores that are beautiful, intuitive and engineered to convert.
Our design process starts with understanding your customers — who they are, how they shop and what drives their decisions. We use analytics, heatmaps, user interviews and competitive analysis to inform every design decision, ensuring nothing is left to guesswork.
From initial research and wireframing through to high-fidelity visual design and interactive prototyping, we deliver designs that are ready for development. Mobile-first, accessible and on-brand — every pixel serves a purpose.
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ClientsUX Research & Strategy
User interviews, analytics review, heatmap analysis, and customer journey mapping to inform every design decision. We uncover how your customers actually behave — not how you assume they do — and use those insights to shape experiences that convert.
Research-led design eliminates guesswork and ensures every dollar spent on design delivers measurable returns.
UI Design & Prototyping
High-fidelity mockups and interactive prototypes that bring your brand to life across every touchpoint. We design in Figma, creating pixel-perfect layouts that translate seamlessly into development.
Interactive prototypes let you experience the design before a single line of code is written, reducing revisions and speeding up the build process.
Mobile-First Design
Designing for mobile shoppers first, then scaling up — because that is where most of your customers are. We optimise touch targets, streamline navigation and simplify checkout flows for thumb-friendly browsing.
With mobile commerce driving the majority of ecommerce traffic, a mobile-first approach is not optional — it is essential.
Brand & Visual Identity
Cohesive brand systems, typography, colour palettes, and visual language that set your store apart. We create design systems that ensure consistency across every page, every device and every customer touchpoint.
A strong visual identity builds trust, communicates quality and makes your brand memorable in a crowded market.
Great ecommerce design is invisible. It guides, persuades and converts without your customers ever noticing.
How We Work
From research to handoff, every design project follows a structured process that delivers clarity, consistency and results.
01
Research & Discovery
We analyse your analytics, review competitor experiences, conduct user interviews and map the customer journey. This research phase ensures every design decision is grounded in evidence.
02
Wireframing
Low-fidelity wireframes map out page structure, content hierarchy and user flows. We iterate quickly at this stage so the layout is proven before visual design begins.
03
Visual Design
High-fidelity mockups in Figma bring the wireframes to life with your brand identity, typography, colour and imagery. Every screen is designed for both desktop and mobile.
04
Prototyping & Testing
Interactive prototypes are tested with real users to validate design decisions and catch usability issues before development begins. Testing saves time and money downstream.
05
Design Handoff
Finalised designs are handed off with detailed specifications, component libraries and responsive breakpoints. Developers get everything they need to build pixel-perfect implementations.
Frequently Asked Questions
Common questions about ecommerce UX design, creative services and our design process.
UX (user experience) design focuses on the overall feel and flow of the product — how easy it is to use, how intuitive the navigation is, and how effectively it guides users toward a goal. UI (user interface) design focuses on the visual elements — typography, colour, spacing, buttons and layout. We handle both, ensuring your store looks exceptional and works seamlessly.
Good UX removes friction from the buying journey. By optimising navigation, simplifying checkout flows, improving product discovery and designing for mobile-first, we reduce drop-offs and increase the percentage of visitors who complete a purchase. Even small UX improvements can deliver significant revenue lifts.
Yes. We design for Shopify Plus, Magento (Adobe Commerce) and headless architectures. Our design process is platform-aware, meaning we design within the capabilities and constraints of your chosen platform so every design decision is implementable without compromise.
A focused UX audit or redesign typically takes 4 to 8 weeks depending on scope. Full design projects including research, wireframing, visual design and prototyping may take 8 to 12 weeks. We provide a clear timeline and deliverables before any work begins.
Absolutely. Many of our projects involve redesigning existing stores to improve conversion rates, modernise the brand experience and optimise for mobile. We start with a UX audit to identify the biggest opportunities, then design targeted improvements that deliver measurable results.
Yes. User testing is a core part of our UX process. We run usability tests with real users to validate design decisions, identify pain points and ensure the final product meets user expectations. Testing during the design phase catches problems early and saves significant development time.
What we deliver
From user research to brand identity, every design project is crafted to look exceptional and drive measurable business results.
- 01UX ResearchUser interviews, analytics review, heatmap analysis and customer journey mapping. We uncover the insights that inform smarter design decisions and drive higher conversion rates.
- 02UI DesignHigh-fidelity visual design in Figma, crafted to match your brand identity and optimised for conversion. Every screen is designed with pixel-perfect precision for both desktop and mobile.
- 03Wireframing & PrototypingLow-fidelity wireframes to map structure and flow, interactive prototypes to test and validate. We iterate fast at the wireframe stage so the design is proven before visual design begins.
- 04Mobile-First DesignDesigns built for mobile shoppers first, then scaled up for tablet and desktop. Touch-optimised interactions, streamlined navigation and thumb-friendly checkout flows that convert on every device.
- 05Accessibility AuditsWCAG compliance reviews and accessibility improvements that make your store usable for everyone. Accessible design is not just ethical — it expands your customer base and improves SEO.
- 06Brand IdentityCohesive brand systems covering typography, colour palettes, iconography and visual language. We create design systems that ensure consistency across every page and customer touchpoint.
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★★★★★
“Rival has achieved for us what other developers said was either too costly or simply not possible. All projects have been delivered on time and to budget.”
13 years in eCommerce