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What colour profile should I use for ecommerce stores?

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What colour profile should I use for ecommerce stores?

JasmineJasmine Coffey | 5 mins read time

Sometimes when uploading images to your store they may look a little washed out or not what you were expecting. This could be because of the colour profile that the image was saved in. In this article, we're going to show you the best colour profile to save your images in for eCommerce stores.

The most common color profile used on the internet is sRGB. This stands for standard Red Green and Blue. Most monitors display in sRGB, so it's a good idea to use this format when saving your images. eCommerce platforms will also often use this format because it's the most compatible with different devices.

What is SRBG?

SRBG is the standard colorspace for the Internet. It was developed jointly by Hewlett-Packard and Microsoft in 1996. The aim of SRGB is to provide a single color space that can be used on different devices, such as monitors, scanners, digital cameras, etc.

Why use SRBG?

The main reason to use SRBG is compatibility. Most devices that display color images, such as monitors and printers, use the SRGB colorspace. This means that if you save your images in the SRGB colorspace, they will look correct on most devices.

SRBG is also a very large colorspace. This means it can represent a wider range of colors than other colorspaces, such as CMYK (used for printing) or Lab (used by some color management systems).

How do I convert my images to SRBG?

There are a few ways to convert your images to the SRBG colorspace. The easiest way is to use an online converter, such as this one from Adobe.

You can also use Photoshop to convert your images. To do this, open the image in Photoshop and go to Edit > Convert to Profile. In the DestinationSpace drop-down menu, select sRGB IEC61466-2000. Click OK to confirm.

Your image is now in the SRBG colorspace and should look correct on most devices.

If you're looking to get the best quality images for your store, then you should save them in a lossless format like PNG or TIFF. These formats don't lose any quality when they're saved, so you'll always have a high-quality image. However, these formats can be quite large, so you may want to use a JPEG for smaller images.

Now that you know the best color profile to save your eCommerce images in, you can start upload them to your store with confidence! Your customers will thank you for providing clear and vibrant product photos.

Filesize vs Quality

When it comes to eCommerce product photos, you want to find the balance between file size and quality. A large file size means that the photo will take longer to load, which can frustrate customers. On the other hand, a low-quality image looks unprofessional and can turn customers away.

The best way to find this balance is to save your images in a lossless format like PNG or TIFF. These formats don't lose any quality when they're saved, so you'll always have a high-quality image. However, these formats can be quite large, so you may want to use a JPEG for smaller images.

You can also use Photoshop to reduce the file size of your images. To do this, open the image in Photoshop and go to File > Save As. In the Format drop-down menu, select JPEG. You can then adjust the quality of the image until you're happy with the file size.

Now that you know how to optimize your eCommerce product photos, you can start upload them to your store with confidence! Your customers will thank you for providing clear and vibrant product photos.