Thinking|Think Rival

Laine Homeware
Shopify Headless

  • Client:Laine Homeware
  • Website:
  • Platform:Shopify Headless
Laine Homeware - A Headless Shopify Migration with Next.js
Laine Home NZ is a Kiwi-owned business that takes pride in providing premium quality home goods and exceptional customer service throughout New Zealand. Their commitment to quality is reflected in their decision to migrate their eCommerce website from Magento to Shopify, utilizing a state-of-the-art tech stack consisting of Next.js, Algolia, and

The decision to migrate from Magento to Shopify was driven by Laine Home's need for a more robust and user-friendly eCommerce platform. Shopify's reputation as a reliable, scalable, and feature-rich platform made it an easy choice for the migration. With a wide range of customization options, advanced inventory management, and secure payment processing, Shopify provides Laine Home with a powerful platform to manage their online store.

To further enhance the site's capabilities, Laine Home opted for a Headless architecture, utilizing Next.js as the frontend framework and as the CMS. This approach offers numerous benefits, including increased flexibility, faster loading times, and greater scalability, all of which contribute to a seamless online shopping experience for customers. By decoupling the frontend from the backend, Laine Home can leverage the benefits of both systems and ensure a smooth, reliable experience for their customers.

As a seller of premium quality home goods, Laine Home offers a wide range of products, including kitchenware, home decor, rubbish and recycle bins, laundry accessories, and more. The site features an extensive selection of products from some of the top brands in the industry, including Brabantia, Umbra, Joseph Joseph, Essteele, Click Clack, Instant Pot, and more., a cloud-based content management system, was chosen to manage the site's content, offering a powerful and flexible tool for managing products, categories, and other site content. With its intuitive interface and easy-to-use API, makes it easy for Laine Home to create, manage, and distribute content across their site.

Overall, the decision to migrate to Shopify, with a Headless architecture and the integration of Next.js, Algolia, and, has allowed Laine Home NZ to create a powerful, flexible, and scalable eCommerce platform. The site provides customers with a seamless online shopping experience, featuring a wide range of premium-quality home goods and exceptional customer service.

Bringing it all together

Services and skills used to complete this project

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Shopify Development
Shopify development is the process of building and customizing eCommerce stores on the Shopify platform. With a range of features and integrations, Shopify developers can create powerful, flexible, and scalable eCommerce solutions tailored to the unique needs of each business. Shopify's user-friendly interface, robust inventory management, and secure payment processing make it a popular choice for businesses of all sizes
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Analytics & Metrics
Keeping an eye on the key metrics that matter most for online stores, we integrate powerful analytical tools into our developments so our clients can track performance across mediums.
UX Prototyping
We love to prototype designs first before implementation. It allows clients to see what it will look like and test ideas with us before final implementation - an absolute must for a high functioning ecommerce store.
Data Driven Design
Instead of basing design decisions purely on asthetics, we look at the previous data and make informed decisions on your customers behaviours - increasing customer satisfaction and conversions.
Ecommerce consulting with expert advice based on years of experience. Learn what does and does not work for your online store and save money in the process by avoiding costly mistakes.
Mobile Optimised
A mobile optimised site takes into account the smaller viewport customers use when on mobile devices. Customising individual widgets and elements to create the best possible mobile experience whilst maintaining speed and performance.
Responsive Design
A responsive design, meaning the site is mobile friendly and "responds" to each device it appears on. This means the same site is shown for mobile, tablet and desktop devices without seperate mobile interfaces.
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Optimised Checkout
We make sure the shopping experience is as quick and seamless as possible. With optimised checkout flow, customers only need enter minimal information to complete their purchase.
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Platforms, partners and technologies in this project

Shopify is a leading eCommerce platform that enables businesses of all sizes to build, customize, and manage their online stores. With a range of features, integrations, and tools, Shopify provides businesses with a powerful, flexible, and scalable eCommerce solution.
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Sanity is a cloud-based, fully customizable headless CMS that offers a flexible and scalable content management solution for modern websites and applications.
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Algolia Search is a cutting-edge search and discovery solution that has been transforming the way users interact with eCommerce platforms. By providing a lightning-fast, relevant, and highly customizable search experience, Algolia enables businesses to enhance user engagement, optimize conversion rates, and increase revenue.
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Afterpay is a service that allows you to shop now and pay later. With Afterpay, you can shop online at participating retailers and pay for your purchase over four equal installments, interest-free!
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