As the year draws to a close, you might be wondering what lies ahead in ecommerce for 2019? 

We’ve put together a list of the hottest and upcoming trends to follow into the new year and beyond- 

• Augmented Reality (AR) and Virtual Reality (VR)

Blurring the lines between what is real and what is created, these realities are offering new ways in which to see the world. AR refers to technology that superimposes a computer-generated image on a user’s view of the world. VR is a computer-generated simulation of a 3D image or environment. Users can typically interact with this type of digital world. Customers are able to embrace products and activities in realistic settings 

• Crypto currencies as payment method

Paypal have come out and said there is a high chance Bitcoin will become a popular payment method in the near future. Bitcoin and other currencies have low transaction rates, thus appealing to online stores. It also has worldwide acceptable, meaning your store may be visited by international clients 

• Advanced product search

Often when you type a keyword into a search tool, the suggested results are based on popularity. It can save time by showing you the highest selling products of a particular brand. This form of add on can increase value to your website, but an advanced product search can do more. Adding personalisation allows searches to become more refined and interest based, shortening the buying cycle 

• Chat bots

You may have already noticed chat functions popping up on some ecommerce stores. This direct communication with the brand can give customers reassurance by answering questions instantly, building on relationships and customer service, and increasing sales by offering purchase suggestions in addition to those already in their shopping cart. Given its interactive nature, customers will feel your business truly cares about their concerns 

• Social media

Channels such as Facebook, Instagram and Twitter are seen as leaders in driving potential customers to online stores. Next year we could see more personalised ads that will drive traffic, leading to an increase in conversion rates

The world is changing and so too will your business in the future. Contact us today at Rival for how we can help you grow in the new year!