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Fashion Videos in Ecommerce

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Fashion Photo Shoot

Fashion Videos in Ecommerce

Jasmine Coffey | 3 mins read time

Just because you're selling clothes online doesn't mean you can't use models to show them off. In fact, fashion model videos can be a great way to show off your latest styles and get people interested in what you're selling.

Whilst your models are wearing your outfits - why not consider filming short video catwalks of the products to add that extra impact to your site? With faster internet connections - more engaging content is easier to add to your site than ever before.

But how do you go about creating fashion model videos that are effective and make an impact? Here are a few tips:

  1. Keep it short and sweet. People have short attention spans, so make sure your fashion model videos are no longer than a minute or two. Otherwise, they'll lose interest and click away.

  2. Make it stylish. This is obviously important for any fashion-related content, but it's especially important for fashion model videos. After all, if your video looks good, people will be more likely to watch it and be interested in what you're selling.

  3. Use a professional model. This might seem like an obvious tip, but it's worth mentioning. If you want your fashion model videos to look polished and professional, make sure to use a professional model. This will make a big difference in how your video looks and how effective it is.

  4. Add music. Music can help set the tone for your fashion model videos and make them more enjoyable to watch. Just make sure to choose appropriate music that fits the style of your video.

  5. Edit carefully. Once you've filmed your fashion model videos, take the time to edit them carefully. This will ensure that they're well-paced and look as good as possible.

If you follow these tips, you'll be well on your way to creating fashion model videos that are effective and make an impact.

Implementing Videos on Product Pages

Now that you have fantastic videos, you need a way of adding them to your product pages. Each of the big players (Shopify, Magento and BigCommerce) have different methods to add videos to a product page.

Some areas you can include the videos are:

  • Category pages

  • Product page Gallery

  • Product page description

You may like to host the video on your own platform or pay for a premium hosting account that will allow multiple web optimised versions of a video to be displayed to a customer.

If you would like to speak to someone about adding product videos to your Magento, Shopify or BigCommerce website - give our team a call today!