Magento is a great option for all businesses who want to have an e-commerce website. The platform is very simple to use, and it makes it easy to get things up and running. Having a professional help to set up the site is often a good idea but it’s possible to handle many of the tasks of using Magento even when you aren’t a developer. The tools with Magento will let you supercharge your online store, and they are easy to use once you set up your site. Understanding some of the different features that you can find within Magento will make it easy to see why it’s such a popular option.

Giving your customers a better experience

You always want to be able to provide your customers with the best possible experience, and this platform allows for that. They will be able to buy from your Magento store knowing that their purchase is going to be safe thanks to the buySAFE extension. This can help to increase conversion rates.

The checkout systems are easy to use and understand, and it’s possible to add category and product page enhancements. In fact, you have a number of different options when it comes to the checkout systems that you use, so you can find the one that’s right for your type of online store.

You will also have your choice when it comes to blog tools that you can use with the online store. Having a blog that you can use to talk more about your products and what you can offer does help to increase a customer’s confidence. You can choose from WordPress integration and a variety of other blog types.

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Easier marketing

You will also find that marketing can be much easier. Magento understands SEO, and you will be able to use the different pages and product descriptions to make the most of your SEO. You will find some great advertising and email marketing options that you might want to employ. You will even have a choice of reports so that you will be able to understand your customers better. This will lead to targeted, smarter marketing for your business.

Simple site management

Managing your site is also going to be simple thanks to the friendly interface that the platform offers. You will be able to control all of the different aspects of your online store quickly and easily through the control panel. Best of all, if you have more than one site and store, you will be able to control them from the panel as well.

The developer tools, the modules, and all of the other features that come with Magento are going to help to provide you with the utmost control over your site. The additional levels of control, not to mention the different themes from which you can choose, will help to ensure that you have the best looking and best working online store possible. Let the platform reinvigorate your company and supercharge your site!